LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE NEXT GENERATION OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and strea